9:00 AM - Registration Breakfast

9:30 AM - Seating

9:45 AM - Morning Keynote

10:45 AM - Session #1: Engineering Panel and Market Research Workshop

Engineering Panel

The Engineering Panel will focus on the essentials needed to succeed in a fledgling engineering business or as an aspiring engineering entrepreneur in today's business world. It will discuss what it means to be an engineer and how to use your skills in an industry context. The speakers will detail their own experiences in starting or working in their new companies, such as best practices, mistakes to avoid, and general advice to help new and old engineers alike.

Market Research Workshop


The Marketing Research workshop will tackle your most common questions about the in's-and out's of the marketing field. This interactive workshop will give you the tools to gauge the current market, the value of your product, and also what is the best way to execute your plan. Get expert advice from Dr. Gail Naughton, former biotech entrepreneur and Dean of SDSU School of Business Administration.

12:00 PM - Lunch/Networking Session

1:00 PM - Seating

1:15 PM - Session #2: Web 2.0 Panel and Finance/IP Panel

Web 2.0 Panel

The topic of web 2.0 panel will focus on the future of "web as a platform", a hackneyed term that seems to have come of age recently. Given the proliferation of Facebook applications, and the ever expanding Google web application war chest, what are their impact on the industry, what kind of challenge and opportunities these developments present to stand-alone sites, web application developers and internet entrepreneurs. Most importantly, we will be discussing what lies on the horizon in the future of web.

IP/Finance Panel

The IP/Finance panel will focus its discussion on the issues an entrepreneur face when leveraging their intellectual property to obtain venture financing. Our panelists will share their insights on IP best practices, financing strategies, and industry developments, all of which can help you succeed in your entrepreneurial career.

2:30 PM - Afternoon Keynote

3:30 PM - Closing Remarks/Raffle/Networking